Amazingly it is.
"If Spearfish High School became Sea Kitten High and everyone in town starts calling fish 'sea kittens,' fewer of these gentle animals would be violently killed for food, painfully hooked for 'sport,' or cruelly confined to aquariums," PETA's "Save the Sea Kittens" campaign coordinator Ashley Byrne said. "Schools strive for achievements in academics and sports, so why not add compassion to the list?"
"PETA petitions Spearfish school to change name to Sea Kitten High"-Rapid City Journal, January 7, 2009.
Some things in this world defy logic... this is one of those cases.